HOOQ, a leading Video on Demand service provider in South-East Asia, has appointed Jennifer Batty, as its new Chief Content Officer (CCO).
She arrives at HOOQ with almost two decades’ worth of experience at the forefront of programming and channel development in North America, Asia and Europe. Most recently Jennifer was Executive Vice President of Programming at RTL CBS Asia Entertainment.
HOOQ, whose biggest shareholder is Singtel, is aiming to extend its list of Asian originals with Saranair Love You currently playing in Thai cinemas and available on HOOQ 3 months after the last cinematic screening as well as Asian originals co-produced by HOOQ from Indonesia.
Jennifer was a key member in RTL Group’s expansion into India and then their joint venture with CBS Studios International, launching RTL CBS Entertainment and RTL CBS Extreme. Through her work at RTL CBS Asia Entertainment Network and Star World, she has connected major markets in Asia to a host of world-class programme offerings.
Prior to her arrival in Asia, Jennifer built her career heading up Programming at Modern Times Group (Viasat Broadcasting) pay TV channels across Scandinavia and Eastern Europe, and held various roles at Alliance Atlantis Communications, from content sales to content development in both Europe and Canada.
Peter Bithos, HOOQ, CEO
Jennifer needs no introduction in the Asian region. She has a stellar reputation in the industry and we are so proud to welcome her to the HOOQ family. Most importantly, she understands the region and she knows customers’ media appetite.
Jennifer Batty, CCO, HOOQ
Content consumption over the recent years has seen a significant shift whereby viewers have more control. The growing access to multiple screens and improved connectivity underscores the reality that linear viewing is on the decline.
