Sponsored Data - Operators' Content Advantage?

Tuesday, 14 April 2015 10:24

Sponsored Data - Operators' Content Advantage?

Written by Ray Sharma

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Image Credit: PCC Mobile Broadband

Looks like Operators will be benefiting the most from Sponsored Content. Why? Because most Operators have started selling content - things like OTT TV, Enterprise Apps, OTT Streaming Music, etc. If they can waive those connectivity charges, then selling content gets much easier. Who is going to pay for the content subscription and pay again for connectivity?

Ray Sharma

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma