Tech buyers want lots of information before they make their purchase decisions. While we provide telecom tech buyers with the latest industry trends, insights, news and analysis and loads of it everyday, we can't beat the knowledge and knowhow that resides within the companies that develop and deliver these technologies and solutions. This knowledge and knowhow, when translated into engaging Content, drives engagement from tech buyers and tech enthusiasts and helps them in their decision making processes. This mini segment recaps some of the latest content creation, marketing and engagement techniques B2B content marketers are using today, and how marketers can leverage these to drive their own content and while doing so, provide timely and highly relevant information and insights for everyone within the telecom sector.