Till Sudworth is Head of Video BU and Member of the Management Board of NPAW. With almost two decades of experience working within the TV & Media ecosystem, Till understands the needs of the different customer groups in the space — from broadcasters to telecom operators. He is an expert in implementing business models to improve B2B and B2C customer development and boost customer satisfaction, upselling rates, and churn prevention, both in the TV and SaaS industries.